With its latest IPL offer, Jio Cinema encourages viewers to win a car for every game.
Fans now have the opportunity to win a car every match with JioDhan Dhana Dhan, a new contest unveiled by JioCinema, the official digital destination for the TATA IPL. When watching the TATA IPL on JioCinema as opposed to passively watching the league on legacy platforms, Jeeto Dhan Dhana Dhan seeks to improve the viewing experience. Since its launch on April 8th, JioCinema has registered over 1.5 billion plays during the first two games of the Saturday matchup between the Mumbai Indians and Chennai Super Kings and the Rajasthan Royals vs. Delhi Capitals.
Jeeto Dhan Dhana Dhan is a free-to-play competition that gives away items during the game, including wireless headphones, Bluetooth speakers, smartwatches, and neckbands. The phone must be held in portrait orientation for viewers.
Before each over, a chat box with four options will display at the bottom of the screen posing a question. Throughout the game, viewers who provide the most accurate answers have a chance to win the automobile.
Following JioCinema’s unprecedented debut weekend with over 147 Cr. video views—the highest opening weekend for the TATA IPL on digital platforms—the platform is launching yet another fan-focused feature. Over the course of the first weekend, JioCinema registered more video views than all of the previous season of the TATA IPL on digital platforms combined. Additionally, this exceeded the ICC T20 World Cup 2022.
As the face of the TVC campaign launching the Jeeto Dhan Dhana Dhan, famous actor Alia Bhatt was revealed. In addition, she interacts with JioCinema viewers by describing how to participate in the competition and receive thrilling rewards.
“We are creating an unprecedented level of engagement and personalization with fans by offering interactive and immersive features on JioCinema and becoming their preferred platform to watch TATA IPL,” a Viacom18 spokesperson stated. “We want to provide viewers the best possible viewing experience this season, and Alia is helping us to do this for a variety of reasons, including Jeeto Dhan.
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